it's easy - once the programme is set up it will run without too much input, it just requires monthly updates on new clients and turnover volumes
cashflow improvement - if points allocation is tied to account payment, clients will be more aware about timely bill payment and less reliant on your business to fund their cashflow
loyal customers - the rewards are diverse and have broad appeal so will drive the behaviour and changes in purchasing behaviour you are looking to achieve through the reward programme
competitive advantage - customers are adept at recognising when their business relationship is valued and will respond appropriately
increased sales - getting customers to focus on their spend with you and their progress against a target will raise awareness of your business and products in your clients business
increased profit - while there is some cost in programme establishment, the major cost of the programme is in reward redemption and this will only occur if your business is growing and turnover is increasing ie. the programme is successful
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